- Newspaper & Magazine advertising provides complete details on the show, sponsor recognition, show feature areas and prize giveaways.

- Monthly E-Newsletter keeps show visitors, exhibitors and sponsors current on the latest products being introduced and features stories on the exhibitors participating in the show.

- Radio & TV advertising and promotions on several key Toronto stations include on-air giveaways, interviews and broadcasts from the show floor.

- Internet exposes the show and its exhibitors to both a local and worldwide audience on our website.

- Direct Mail promotes the show in Toronto and its surrounding area, including discount admission coupons.

- Public Relations Campaigns ensure media awareness of
the show as the major consumer event of the year for the pet industry.